Dare Digital- Promoting the new blackberry storm
Work to follow as soon as returned
The idea behind the brief was to create applications that could be marketed from the perspective of the consumer and passed on through users at various points promoting the HD sound/HD picture.
Our main idea was highly rated by the company
Crack- The idea of being able to run your fingers across the screen and cause cracks to appear along the phone who help promote the idea of how the HD picture is so sharp the screen is just cracking. Every outcome would be different and more importantly it turned the idea of a negative thing about phones (screens always cracking) and turned it into a positive.
Etch-A-Sketch- Same principle in the sense it allows for touch and encourages it. Was used as a way of showing the clarity of the screen and how everything would still be crystal clear. Shake the phone to start again.
Blackberry Bottles- To promote the idea of HD sound we figured something showing the range of noise was important. Basic blowing on the screen would allow for the sounds of the bottles to be created with an increasing number for every level. We found this to be an original way to place emphasis on the sound range.
Mixer- The idea of your in control and power back in your hands allows you to become the D.J. you can mix your own songs from your file creating blends, samples and even tempo changes allowing for an easy demonstration of both the power and sound functions.
Keyboards- Just another way to show the varying ranges the sound function can offer if you buy this phone. We found it was important to get people listening again and through something like the keyboard you can create an air around a product be it in the middle of the street or at home at night.
Dancing Man- Playing more on the touch idea, trying to encourage the usage, this is something that would run almost parallel to the mixer and keyboard idea. It is a way to encourage using the screen whilst the clarity of the images through the fast pace of the function would help to promote the HD picture.
Blackberry- The final idea was a bit of fun. The idea of being able to 'pop' the different sections of a berry makes an application that is just exclusive to the blackberry storm. An advancement on this concept would be to put the other functions and applications one behind each cell so to get to them you must pop you way through.
Ambience/ Interactive.
We had many different ideas for directions to take the interactive appeal.
Water-Cooler- Everyone knows in an office, if there are things to be shown, things to be played with, it is going to happen 'around the water cooler' so as a way to promote this we figured create a vodafone water-cooler using red die and create this area where the games were discussed with floating icons and an interactive leader-board encased within the cooler to prevent office cheating!
Underground- We felt that perhaps something where blackberry storm users could feel individual and unique would work on many levels so we thought you could have on the underground a certain carridge that was painted red and only those on blackberry storm could use it, so in other words we were taking away the pain of day to day commuting. In the same instance there would be red kiosks where only those with the phone can use them in conjunction to bar-codes on the phone allowing easy travel through the underground.
We wanted to create a product where there was more demand than supply. We want people to be like, wow, what do i have to do to get one of those'
Leader-boards- The idea of making London a game comes very apparent through the interactive ideas. Leader-boards from blackberry applications would be on the screens as you descend and ascend to and from the underground where you can also upload your own drawing etc. Therefore creating something people can aspire and strive towards. Leader-boards would also be on the inside of the special carridges of the underground, linking in what was shown above.
Events- The final major ideas all tie in together. A rival company use sporting events to promote their product where only if you are on this network can you get into the event and it makes people want to be in there so we propose Blackberry storm run a similar event at gigs and sporting events to once again encourage people to want to have the phone
Queue-Jump- One final idea which would work quite well as a viral. The idea that with a blackberry storm you are a force and have the power to skip the queue. Plays well off the idea that if you can't go over it, why not go round it. In other words finding a solution to a common problem.
