Royal Legion

Client: The Royal British Legion

Requirement: An advertising/ communications campaign to run outside the November Poppy Appeal window

Objectives: To get people to donate to the Royal British Legion beyond the annual Poppy Appeal

Single Minded Propostion: They have done their duty- Now you do yours

We wanted to work off the idea that as people only support the war once a year, to imagine what the world would be like if wars were only fought on one day a year, in this case, November 11th. From this however we developed forward and began thinking about how you can show people war is fought every day a year and how you could hit to the heart of this.