Interactive Advertising

New adverts from ariel have put a realy positive spin on how advertising is viewed. These 3 pieces below are really good examples of how flat imagery can get people involved in the promotion. Also by convincing the audience to stare for 10 seconds gives the product an extra 9 seconds to convey the image and effect in the mind, preventing a fleeting look.

The creative directors are Ralph Thamm and Mathias Gregorzek.

 

Beach Balls. Public Stunt

Created by Carnival Cruise Lines to create the biggest beach ball

Truely awesome. good use of public as the media aswell. Something like this would only work well if the people are respondant towards the desiered outcome.

Advertising Techniques

Side By Side Comparison- Choice of colours mud or clean. Land Rover

Medium as the message- Campaign for a brand of workwear. Kansas

Knocking- Banks. Halifax

Before and after comparison- Mum? Quorn/ Signum

Statistical comparison- Banner campaign for war refugees. Medicines sans frontiers

Demonstration- Anti-drug campaign in toilets. RMG Warsaw

Deprivation- A zebra. Banham zoo

Testimonial. David Ginola. Head and shoulders

Exaggeration- Skeletons. Epson

Analogy- Those who destroy forests don't just kill trees. S.O.S. Mata Atlantica

Onomatopoeia- Crash!/Ooops. General Accident

Pastiche/ Parody/ Spoof- Campaign for children's rights/ Save the Children

Idiom- Taste the rainbow. Skittles

Turning it on its head- Be here. Penguin books/ Washing car for money. Lexus

Irrelevant- Don't worry, everyone will be looking at your hair. James Worrell

Morphing- Puma Football

Final outcome of H2OT

Outside

Inside and Out

Inside Package

Poster campaign idea for H20T

Tried to play off the idea that you literally can have H20T anytime, anyplace, anywhere...even in a powercut

World Aids Day. Denmark (a good example of using the medium as the message)

Don't drink and drive (possibly my favorite)

Mini Cooper Entrance. (Really good use of medium as a message)

Here are some awesome adverts i have picked up recently whilst sifting through the new brief on advertising types. some are plain awesome and give a load of inspiration

Alchemy Partnership. Think Centre

Plastic Surgery. DDB

Vacuum. Miami Students

Don't move, don't speak, even whisper

Nike Football

Nike Spain- Body Language!

Body to body, funky to funky

Found a really inspiring piece by M&C Saatchi today, very similar to the work on both postcards and body of language we are doing this term. 

Don't go near the water, Don't you think its sad

H2OT was the product myself and sarah beatty devised to answer the brief on how you could make tea a much more popular drink. 

We discovered that the problem is not necessarily that people don't drink tea, its just more people drink coffee than tea and so you have to make it more accessable

For this we came up with the idea of a tea drink you can take anywhere and can be instantly hot. Much more appropriate than a flask could ever be. 

Below are our scamps and the final prototype we took to the lesson. 

There are many places i can learn from this brief, perhaps mostly the fact we have to stay true to what the brief is asking and try not to interpret it too

 much. However i feel we developed a strong idea that would be readily accessable in a growing market 

The Flask idea. Considered the idea of different parts colored in to represent flavor

The t-bag represents using medium as the message to promote the item. Made large, these t-bags would be found where you can't normally have a warm tea. Lakes, up a mountain, or using representatives such as trafalger square fountains or the thames as promotional methods

A taste of honey, tasting much sweeter than wine

BBH March 2008

<<<<<<<<<<

Create a honey brand so that when you say honey you immediately think...

First ideas, sports based drink called centigrade

However for the final production we went down 3 routes. 

Honey and medicine/ Honey flavored Sports drink/ Honey as a natural sugar replacement

[See Slideshow to follow]

What's the story morning glory

BBH shoots documentary for Oasis Album Launch

Woah yes wait a minute Mr postman

How to make a letter return to you without a given address...

Below are the 3 postcards i sent through the post. The first one was more of an experiment than anything else. I wanted to see how the post office coped with braille and whether they accomodated for the fact a blind man may one day write a postcard/ letter. The answer? Nope. 

Postcard was not returned

The second idea was to see how something hidden doesn't necessarily mean it isn't there [see rant brief!]. In order to do this early on in the week i made a postcard then wrapped it in tracing paper in order to hide what i had cut out of the postcard (i.e my house number and postcode)

Postcard Returned

My final idea was a balloon postcard. In small writing i wrote my address and post code clearly. Unlike the other 2 this was not so criptic, it was more of a bit of fun, i wanted to see if the post man would get involved with the program and play along...

Postcard Returned...I guess (s)he did then

Tale as old as time, Song as old as rhyme...

What is beauty? 

Beauty to me is radio, to listen to a radio and be able to make your own mind up on how that person appears allows the listener to create there own perceptions of the world. Something t.v. never allows

During the summer i spent every day in a tractor working. The radio was my only form of escapism. It allowed me to drift, if only for a few seconds, from my current situation

Unfortunately the presentation didn't run as smoothly, but lessons have been learnt and i intend to be much more aware and prepared for next time. Live radio will do that to you...

[player up soon]

Above i have included an audio clip of one of the dj's shows i used. The dj is male and works for a london radio station, but besides that i wont tell you anything else about them. By doing this i will allow you to create your own interpretation of how that person appears.

If you believe you know who he is.... [click here]

'I'm gonna rant and rave'

What's the deal with bread with the crusts already cut off in store packs? It has to be possibly the epitome of laziness. Tell you what, we will make like so much easier for everyone worldwide by removing possibly the best bit of the sandwich just so everyone can save themselves an extra 30 seconds cutting round the edges!

It's not like I mind half the new 'bread inventions' over the last few years, hell combining white and brown bread together sounds genius, quality of white with the added goodness of brown, everyone's a winner. Seriously though, what's the point behind slicing the crusts off the edge of a bread loaf. It doesn't really help anyone out in the long term, its just there to accommodate the laziness of our society. To be honest, in my opinion, the whole factory might as well burn.

Now have you heard the name for this, they don't even acknowledge that there is no crust, they assume we are all stupid. It's called, 'the invisible crust'  so I guess that still means there is a crust and that we are all stupid cause we can't see it, 'o don't worry, we didn't cut it off, we made it invisible, that's right, a technology some of the cleverest scientists are still working on, hivis have already managed to achieve in a little back lot in Windsor.

I guess its something we all just have to accept and that its just the kind of way the world is going, whereby everything is done for them when they get in store, hell next it will probably come with pre buttered bread, just to save you a further 30 seconds. 

At least from a marketing point of view I can accept what's going on, someone is clearly making a lot of money off the back of some pretty stupid members of society. The price of a 'normal' loaf of bread is 1.25 but to have the privilege of the crusts cut off you get to add a further 50 pence to the price. I mean seriously, is this the way we are going? where we are no longer trusted with a knife? Maybe its all part of David Cameron's long term plan to eradocate anything dangerous in this country. Slicing bread is just the start. Perhaps if you don't have to cut your own crusts you wont feel obliged to go out and stab some lil bleeder... who'd have thought it...

'Elvis isn't dead cause i heard him on the radio'

May 2008

Elvis company brief

Create a marketing campaign based on Virgin Holidays. There is currently no stable marketing platform for holiday flights. 

Following various brainstorming sessions and trips to Heathrow terminal 3 we derived:

Virgin Holidays. 99% success rate (Was mentioned in the agencies final assessment)

For the first main idea that we really wanted to push I came up with the idea of promoting the company as 99% success. This was because every company can't officially say they are 100% officient so to say we are 99% it adds an air of humanity whilst still being absolutly awesome. 

There was 2 possible directions i considered taking it. One was the more experimental, funny side shown above and the other was to make it really hard hitting, something i continue to work on to this day in order to get it right. 

Suicide Bomber

We were always encouraged to have a bit of fun with our briefs and really go out there and experiment. For this, this idea was our real blow off and so we came up with the idea of the virgin mary and suicide bombers and started to throw everything into the air and worked around the tagline, 'THE ONLY VIRGIN WORTH DYING FOR'

Interactive billboards were just a nice ambient tie in we found time to do with the concept that maybe you can have methods of transport from various countries and continents in different city centres i.e. New York/London/ Paris with the idea that anywhere travel is possible using the colour red as the prominant promotion technique