New adverts from ariel have put a realy positive spin on how advertising is viewed. These 3 pieces below are really good examples of how flat imagery can get people involved in the promotion. Also by convincing the audience to stare for 10 seconds gives the product an extra 9 seconds to convey the image and effect in the mind, preventing a fleeting look.
The creative directors are Ralph Thamm and Mathias Gregorzek.
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