Advertising Techniques

Side By Side Comparison- Choice of colours mud or clean. Land Rover

Medium as the message- Campaign for a brand of workwear. Kansas

Knocking- Banks. Halifax

Before and after comparison- Mum? Quorn/ Signum

Statistical comparison- Banner campaign for war refugees. Medicines sans frontiers

Demonstration- Anti-drug campaign in toilets. RMG Warsaw

Deprivation- A zebra. Banham zoo

Testimonial. David Ginola. Head and shoulders

Exaggeration- Skeletons. Epson

Analogy- Those who destroy forests don't just kill trees. S.O.S. Mata Atlantica

Onomatopoeia- Crash!/Ooops. General Accident

Pastiche/ Parody/ Spoof- Campaign for children's rights/ Save the Children

Idiom- Taste the rainbow. Skittles

Turning it on its head- Be here. Penguin books/ Washing car for money. Lexus

Irrelevant- Don't worry, everyone will be looking at your hair. James Worrell

Morphing- Puma Football