'Elvis isn't dead cause i heard him on the radio'

May 2008

Elvis company brief

Create a marketing campaign based on Virgin Holidays. There is currently no stable marketing platform for holiday flights. 

Following various brainstorming sessions and trips to Heathrow terminal 3 we derived:

Virgin Holidays. 99% success rate (Was mentioned in the agencies final assessment)

For the first main idea that we really wanted to push I came up with the idea of promoting the company as 99% success. This was because every company can't officially say they are 100% officient so to say we are 99% it adds an air of humanity whilst still being absolutly awesome. 

There was 2 possible directions i considered taking it. One was the more experimental, funny side shown above and the other was to make it really hard hitting, something i continue to work on to this day in order to get it right. 

Suicide Bomber

We were always encouraged to have a bit of fun with our briefs and really go out there and experiment. For this, this idea was our real blow off and so we came up with the idea of the virgin mary and suicide bombers and started to throw everything into the air and worked around the tagline, 'THE ONLY VIRGIN WORTH DYING FOR'

Interactive billboards were just a nice ambient tie in we found time to do with the concept that maybe you can have methods of transport from various countries and continents in different city centres i.e. New York/London/ Paris with the idea that anywhere travel is possible using the colour red as the prominant promotion technique